Life insurance
A death benefit may help support the people left behind.
Understand life insurance ↗
PROTECTING THE FUTURE OF YOUR FAMILY.Love them today.
Love them today.
Protect their tomorrow.
Keep the home. Keep the care.
Give them room to keep going.
LOVE THEM TODAY. PROTECT THEIR TOMORROW.One income stops.
One income stops.
Their life
doesn’t.
The home. The groceries. The care.
See what one missing income could mean.
An illustrative family. A question worth asking.
THE FAMILY INCOME PICTUREExample · CAD / month
$3,000income remaining / month
One parent dies in this example. No benefit has been paid. All amounts are hypothetical.
What happens to their tomorrow…
if you’re not there?
01 Income changes.
02 Bills continue.
03 A plan matters.
01 / MAKE THE GAP VISIBLEMove a slider.
Move a slider.
See what’s missing.
Adjust this example.
No sign-up. Nothing saved or sent.
Monthly take-home income and expenses, in Canadian dollars.
WHAT YOUR REMAINING INCOME COVERS
Covered by incomeMonthly gap
50%of essential costs covered
$3,000monthly shortfall
Over 12 months$36,000shortfall before savings or benefits
Remaining income covers 50% of essential costs. The monthly shortfall is $3,000.
02 / SEE WHAT TIME LOOKS LIKESavings can help.
Savings can help.
For how long?
6 monthsuntil this example’s savings reach $0
Available funds · CADFirst 12 months after the income stops
Savings onlySavings + illustrative benefit
Assumes a valid death claim and the full benefit is already available at month 0. Actual claims take time and depend on policy terms. This amount is an example, not a recommended coverage amount.
How this example works
Monthly gap = essential costs minus remaining income, with a minimum of zero. Savings duration = available savings ÷ monthly gap. The chart subtracts that gap each month and stops at zero. It assumes fixed income and costs, no interest, inflation, tax, premiums, debts, funeral costs, other benefits or additional care expenses. It is not a complete needs analysis. If there is no gap, savings stay unchanged in this model.
03 / MATCH THE PROTECTION TO THE EVENTDifferent risks.
IF A PARENT DIES IF ILLNESS OR INJURY STOPS WORK IF A JOB ENDS
Different risks.
Different protection.
Disability insurance
May replace part of income, subject to the policy’s conditions.
Explore the differences ↗A different plan
Life insurance does not pay a death benefit for job loss. Review savings and applicable benefits.
Check workplace coverage ↗Critical illness insurance is separate again: a covered diagnosis must meet the policy’s definitions. Learn more.
General education: Canada.ca · Life insurance and Disability insurance.
CLARITY, ONE STEP AT A TIME01 02 03
Start with your family.
Who depends on your income or care?
Look at what’s in place.
What do your current policies actually cover?
Understand the options.
What fits your needs and your budget?