FAMILY PROTECTION, MADE EASIER TO UNDERSTAND.
Tomorrow’s ShieldProtecting the future of your family.
Learn / Understanding your options

Term. Whole life. Universal life.

What am I comparing?

How long it lastsWhat you payHow values work

Start with your family’s needs. Then compare the differences.

A DEFINED PERIOD

Term life

Protection for a set time.

StartsTerm ends
Coverage for the chosen term
Payments
Often lower initially than permanent coverage.
Cash value
Generally none.
Keep in mind
Renewal premiums may rise.
What should I ask?

How long is the term? What happens when it ends? What would renewal cost?

PERMANENT COVERAGE

Whole life

Protection with policy values.

StartsDesigned for life*
Coverage + potential cash value
Payments
Premiums generally remain level.
Cash value
May include guaranteed values.
Keep in mind
Some values may be non-guaranteed.
What should I ask?

Which premiums and values are guaranteed in the contract? Which depend on future results?

PERMANENT COVERAGE

Universal life

Insurance plus an investment account.

Insurance+Investment
account
Designed for lifelong coverage*
Payments
Funding must support insurance costs.
Account value
Affected by funding, costs and returns.
Keep in mind
Requires ongoing monitoring.
What should I ask?

How could insurance charges or investment results affect the funding needed to keep coverage in place?

*Permanent coverage continues while policy requirements are met. Diagrams explain structure, not returns or guaranteed outcomes.

The questions that matter

Look beyond the label.

01 / TIMEHow long do I need it?
02 / BUDGETWhat will I pay now—and later?
03 / CERTAINTYWhat is actually guaranteed?
And if life changes?

Ask what happens if your budget changes, and review risks, exclusions and cancellation costs before deciding.

No single type is best for every family.

An appropriately licensed advisor can explain the trade-offs for your needs and budget.

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General education only. Canada.ca: life insurance